WHAT WE’VE DONE

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Tylenol

This campaign took Ty|enol's heritage of safety and reframed it as a dynamic performance attribute, turning an old-fashioned pain reliever into a modern, progressive leader. With hard-hitting insights and a strong point of view, the Stop Think campaign didn't just sell pills; it sold a way of thinking about pain. The result? The complete reversal of historical sales declines.