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Northrop Grumman

Northrop Grumman needed - and deserved - an image boost. Originally a metal-based aerospace defense contractor, they had evolved into a truly cutting-edge technology company. The problem was that no one knew it. To make Northrop attractive to both Wall Street and Washington, this campaign used striking visuals and surprising messages that romanced the incredible technology behind their name.

As stunningly precise and sweeping as the technologies themselves, every single execution was carefully crafted to be not just an ad, but a powerful story about Northrop's capabilities and modern relevance.