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Les Halles

Les Halles, the original brainchild of restauranteur Anthony Bourdain, was a concept restaurant that combined American-quality beef with French-style cooking. How to get the message across in a market inundated with new establishments every day? A simple, yet incredibly provocative image. Showing up on everything from posters to menus, the "kissing cows" not only embodied the restaurant's unique selling proposition, but created a dramatic and unforgettable brand that still exists today.